A long time ago, in a galaxy far, far away...

It was a time when acquiring organic traffic was a thing of the past. Traffic from Google Ads and Facebook Ads was becoming increasingly costly each day.

Tiktok attempted to lure customers with its affordable traffic, but it wasn't suitable for every product.

Our last hope rests in precisely predicted influencer marketing.



Introduction to Hunt Royale and Cooperation with Boombit



Boombit, a publisher of over 90 games, started their first talks with GrowThunders to find a solution to their unsuccessful attempts at influencer marketing. After discussions and presentation of the results of previous campaigns, they decided to test campaigns in Hong Kong with GrowThunders. With a budget of $20,000, the goal was to reach the top 10 in the games category and achieve a positive ROI. The campaign was launched on April 30th, 2022.

The key to the campaign's success was the selection of a suitable product for the market. Together, Boombit and GrowThunders decided to run the campaign on Hunt Royale - a unique game that requires a specific target audience. The game is a combination of a survival MOBA and a Minecraft design, with different modes like Hunt, Coop, Bounty Hunter, Duel, Boss Hunt, and Dungeons. This game was perfect for the Asian market as the survival MOBA combined with the Minecraft design was well-received.



The Challenges of Launching an Influencer Marketing Campaign





The first challenge in influencer marketing is communication. Influencers often don't trust companies due to fraud, and they don't always respond. GrowThunders has over 350 videos, so they know influencers and influencers know them.

The second challenge is finding a match between the product and the market and choosing the right influencers. GrowThunders uses state-of-the-art technology, AI, and big data to reach the most responsive audience. They work on a personalized basis with each customer to achieve marketing goals while delivering an outstanding ROI. From over 50 influencers, GrowThunders chose 7 using their innovative tools and analytical insights.

GrowThunders verifies each influencer before cooperation using YouTube SELECT to ensure that the delivered traffic is authentic. They analyze comments to make sure that the content is friendly and the influencer is worth working with. They also protect themselves with restricted contracts with influencers to avoid unforeseen situations.



Results of the Influencer Marketing Campaign




The campaign was successful, with an initial reach of over 200k views on YouTube and over 20,000 clicks on the download link. The number of people who downloaded the game increased by 5200% just one day after the campaign was published on social media. The goal was achieved on the first day, reaching the top 5 in the games category and top 2 in the action category, surpassing popular titles like Among Us, PUBG, League of Legends, and Roblox.



Outsmart Your Competition with GrowThunders



With GrowThunders, you can save time and money on marketing, and focus on what's important - your product or services. No longer do you have to guess how to make a productive marketing campaign or spend lots on a professional agency to do it for you. Let GrowThunders help you outsmart your competition.

Explore our Influencer Marketing Campaign case study for Hunt Royale in Hong Kong. Learn how we leveraged top influencers to attain top game ranking categories in both Google Play and Apple App Stores.

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