The mobile ecosystem is more crowded than ever as more and more businesses start accelerating their mobile efforts. There are millions of apps available but not every app sticks to its target audience. In fact, there are more flops than success stories in the industry because of the intense competition.



Here at GrowThunders, we combine the latest technology with data-driven strategies to deliver optimal mobile experiences and results. Since our inception, we’ve strived to sweep the market and help businesses boost their user engagement and retention.



As part of our efforts to prove ourselves in the industry, we’ve signed up on Clutch so we can earn honest testimonials from our beloved clients. For those of you who aren’t familiar with Clutch, it’s a B2B platform designed to guide potential corporate clients and help them make better business decisions. The site publishes data-driven content such as agency rankings, client testimonials, and research-based reports.



According to Clutch, GrowThunders is among the game-changing 

. This exciting feat was achieved all thanks to the overwhelming support shown by our clients. Their insightful reviews helped us showcase our ability to deliver strong results and overcome challenges.



We’re still a young company, and for us to be spotlighted this early in our journey is a good sign that we’re doing great. We can’t wait to see what milestones and opportunities we will welcome with our beloved clients.



Of course, it wouldn’t be just if we didn’t take this time to share with you some words that were graciously given by one of our clients. Check out this quote we pulled from one of the reviews!



“The most striking and distinctive aspects of GrowThunders were their deep industry knowledge, combined with their innovative and data-oriented approach. Their profound comprehension of influencer marketing tactics and the gaming sector enabled them to design bespoke campaigns that truly resonated with our target demographic.” — Executive, Mobile Gaming Company



Achieved thunderous growth with GrowThunders! 

 and let’s talk more about the project you have in mind.

Discover how GrowThunders has emerged as a proven game changer on Clutch, revolutionizing the digital marketing landscape with innovative strategies and exceptional results for businesses worldwide.

GrowThunders is a Proven Game Changer on Clutch

Chapter 1: Introduction to Influencer Marketing



Influencer marketing is an innovative marketing strategy that leverages the power of social media personalities and their loyal followers to promote a brand or product. With

 social media users worldwide, it's no surprise that influencer marketing has skyrocketed in popularity over the past few years.



, the global influencer market value reached an impressive $16.4 billion in 2022, up from just $1.7 billion in 2016. This rapid growth highlights the increasing importance of influencer marketing in the digital landscape, as brands recognize the unparalleled potential to connect with their target audience through trusted online personalities.



The effectiveness of influencer marketing is well-documented. A

 conducted by Tomoson found that businesses are earning an average of $6.50 for every $1 spent on influencer marketing, with the top 13% earning $20 or more. Moreover,

 believe influencer marketing to be an effective form of marketing.



In this article, we will delve into the world of influencer marketing, exploring its core principles, advantages, and the reasons behind its meteoric rise in the digital marketing realm. We'll also discuss how brands can harness the power of influencers to boost brand awareness, engage their target audience, and drive conversions. By the end of this article, you'll have a solid understanding of influencer marketing and its significance in today's digital landscape.


1.2 The Growing Importance of Influencer Marketing



The ever-increasing number of social media users has fueled the rise of influencer marketing as a dominant force in today's marketing landscape. With

 social media users globally, influencers now hold the key to reaching a vast and engaged audience. In fact, a 

 report reveals that 72.5% of marketers planned to increase their influencer marketing budgets in 2023, indicating the growing significance of this marketing strategy.



There are several factors contributing to the rising popularity of influencer marketing:



 Influencers have established trust and credibility with their followers, making their product recommendations more persuasive than traditional advertisements. A

 study found that 83% of consumers trust recommendations from friends and family, and influencers often fall into this trusted category.

Influencer-generated content tends to resonate with audiences, leading to higher engagement rates compared to traditional advertising. According to the newest reports, engagement rates for influencer content are often higher than branded content, with an average engagement rate of 5.7% compared to 3.2% for branded content.

 Influencer marketing can deliver a significant return on investment (ROI). A

 study revealed that businesses earn an average of $6.50 for every $1 spent on influencer marketing, making it a highly cost-effective marketing strategy.

 As more consumers use ad-blockers to avoid traditional advertisements, influencer marketing offers an alternative way to reach audiences. With

 employing ad-blockers, influencer content provides an unobtrusive way to promote products and services.

The growing importance of influencer marketing is evident in its impact on brand awareness, engagement, and conversion rates. 

By leveraging the power of influencers, businesses can tap into new customer segments, foster brand loyalty, and ultimately drive sales. In the following chapters, we will explore the various aspects of influencer marketing, from identifying the right influencers and platforms to building effective campaigns and measuring success. 

With this complete guide, you'll be well-equipped to harness the potential of influencer marketing and elevate your brand's online presence.



Chapter 2: Types of Influencers and Their Platforms



Influencers can be broadly categorized into three groups based on their audience size: macro, micro, and nano-influencers. Each type of influencer offers unique advantages and challenges for brands looking to collaborate on marketing campaigns. In this section, we'll explore the differences between these influencer categories and discuss the pros and cons of working with each type.



Macro-influencers are social media celebrities with a large following, typically over 100,000 followers. They often have a diverse audience and enjoy high levels of visibility and reach. Brands partnering with macro-influencers can benefit from their massive following, resulting in broad exposure for their products or services. However, macro-influencers may have lower engagement rates compared to micro or nano-influencers, and their partnerships can come at a higher cost. Examples of macro-influencers include

Micro-influencers have a smaller but more engaged audience, typically ranging from 10,000 to 100,000 followers. They often focus on a specific niche, such as fashion, fitness, or travel, and have a close-knit community of followers who trust their opinions and recommendations. Brands collaborating with micro-influencers can benefit from their high engagement rates and targeted audience. Micro-influencers are usually more affordable than macro-influencers, making them an attractive option for smaller businesses or brands with limited budgets. Examples of micro-influencers include 

 in the fashion and body positivity space.



Nano-influencers have an even smaller audience, typically below 10,000 followers, but often boast the highest engagement rates among the three categories. They are highly relatable and have strong connections with their followers, leading to a sense of authenticity and trust. Brands working with nano-influencers can benefit from their cost-effectiveness, authentic content, and highly engaged audience. However, the reach of nano-influencers is limited due to their smaller following. Examples of nano-influencers include 

In summary, choosing the right type of influencer depends on your marketing goals, target audience, and budget. Macro-influencers offer extensive reach, while micro and nano-influencers provide higher engagement rates and more targeted audiences. 

By understanding the pros and cons of each influencer category, brands can make informed decisions on which type of influencer to collaborate with for their marketing campaigns. 

In the next section, we'll explore the various social media platforms used by influencers and how to choose the best platform for your influencer marketing efforts.



2.2 Social Media Platforms for Influencer Marketing



Each social media platform provides distinct opportunities for influencer marketing, catering to different target audiences, content formats, and campaign objectives. In this section, we'll explore the most popular platforms for influencer marketing and offer guidance on selecting the ideal platform for your campaign based on your target audience, goals, and budget.



, Instagram is a leading platform for influencer marketing. It's particularly popular among fashion, beauty, and lifestyle influencers, offering a visually engaging medium for sharing content. Brands can collaborate with influencers on sponsored posts, Stories, and IGTV videos to reach their target audience. Instagram is well-suited for campaigns aimed at increasing brand awareness, engagement, and driving traffic to e-commerce sites.

YouTube is the go-to platform for video content, boasting

. Influencers on YouTube create a wide range of content, including product reviews, tutorials, and vlogs. Brands can partner with influencers for sponsored videos, product placements, or affiliate marketing campaigns. YouTube is ideal for campaigns focusing on in-depth product demonstrations, educational content, and long-term partnerships with influencers.



TikTok has rapidly gained popularity, amassing 

 since its launch in 2016. The short-form video platform is popular among Gen Z users and offers a unique opportunity for brands to create engaging, viral content. Influencers on TikTok specialize in various niches, such as comedy, dance, and fashion. Brands can collaborate with TikTok influencers on sponsored content, hashtag challenges, or branded effects to increase brand exposure and user-generated content. TikTok is well-suited for campaigns targeting a younger demographic and looking to leverage the platform's viral potential.



In conclusion, the choice of the social media platform for your influencer marketing campaign should align with your target audience, campaign objectives, and budget. 

By understanding the unique offerings of each platform, you can make informed decisions and maximize the success of your influencer marketing efforts.




Chapter 3: Identifying the Right Influencers for Your Brand

Choosing the ideal influencer for your brand is essential for a successful influencer marketing campaign. By collaborating with the right influencers, you can ensure that your message resonates with your target audience and drives desired outcomes. 

In this section, we'll explore the factors to consider when evaluating potential influencers, including niche, audience demographics, and engagement rates.



It's crucial to find influencers who specialize in your brand's niche or industry. This ensures that their content is relevant to your products or services, and their audience is likely to be interested in your offerings. For example, if your brand sells fitness equipment, partnering with a fitness influencer will result in a more authentic and effective campaign.



Understanding the demographics of an influencer's audience is vital to ensure that your campaign reaches your target market. Factors to consider include age, gender, location, and interests. Many influencers provide audience insights through their media kits or social media analytics tools, allowing you to assess whether their followers align with your target audience.



An influencer's engagement rate is a key performance indicator that measures the level of interaction between the influencer and their audience. High engagement rates indicate a strong connection with their followers and can lead to better campaign results. To calculate an influencer's engagement rate, divide the total number of likes, comments, and shares by their follower count and multiply by 100. An average engagement rate of 1-3% is considered good, while anything above 6% is excellent.



A genuine and trustworthy influencer is more likely to create a positive impact on your brand's reputation and campaign performance. Look for influencers who share authentic content, disclose partnerships transparently, and have a history of providing honest reviews and recommendations.

Review an influencer's previous partnerships and their performance to gauge their experience and ability to deliver results. Analyzing their past campaigns can provide insights into their content quality, creativity, and adherence to brand guidelines.


At GrowThunders, we understand the importance of maximizing your return on investment (ROI) when working with influencers. To help you make informed decisions, we utilize big data analysis and artificial intelligence (AI) with a mathematical model to calculate the value in money that a given influencer can bring to your product.



Here's how we apply big data and AI to evaluate influencer fit and value for money:




By partnering with GrowThunders Influencer Marketing Agency, you can take advantage of our expertise in big data and AI to make data-driven decisions in your influencer marketing campaigns and know how much you should pay to the chosen influencer to get your money back. This approach enables you to choose the right influencers who deliver the most value for money, ultimately driving better results for your brand.

By considering these factors when evaluating potential influencers, you can identify the right partners for your brand and ensure a successful influencer marketing campaign. 

In the next section, we'll discuss how to approach influencers and establish successful collaborations.

Before collaborating with an influencer, conducting a comprehensive audit of their online presence is crucial. This process helps assess their content quality, authenticity, and identify any potential red flags, such as fake followers or engagement. 

In this section, we'll outline a step-by-step guide on how to conduct an effective influencer audit.



Review the influencer's content across their social media platforms to determine if it aligns with your brand's image and messaging. Look for consistency in their content themes, aesthetic, and tone. High-quality content is visually appealing, engaging, and relevant to the influencer's niche.



Assess the influencer's authenticity by examining their interactions with followers, transparency in sponsored content disclosure, and their approach to sharing personal experiences and opinions. Authentic influencers foster trust with their audience, which can translate into better campaign results for your brand.



Look into the influencer's engagement rates and the quality of their audience interactions. Genuine engagement includes thoughtful comments and discussions related to the content. Watch out for signs of fake engagement, such as generic comments or an unusually high number of likes compared to the average for their niche.


Fake followers can inflate an influencer's perceived reach and impact the success of your campaign. At GrowThunders, we understand the importance of ensuring an influencer's followers are authentic to maximize the effectiveness of your marketing campaign. To maintain the highest level of trust and transparency, we employ a rigorous process to check follower authenticity, ensuring that you collaborate with genuine influencers who can deliver real results.


Here's how we check follower authenticity at GrowThunders:



By checking follower authenticity, GrowThunders ensures that you collaborate with genuine influencers who can deliver real, meaningful results for your brand. This attention to detail helps you maximize your influencer marketing ROI and create more successful campaigns.



Examine the influencer's previous collaborations to assess their experience and ability to deliver results. Look for adherence to brand guidelines, creativity in content, and any feedback from past partners.



Research the influencer's online presence for any controversial content or behavior that could harm your brand's reputation. Google searches, social media history, and news articles can provide insights into an influencer's past actions and public image.



By conducting a thorough influencer audit, you can ensure that you're partnering with the right influencers for your brand and mitigating potential risks. With the right influencer on board, you're one step closer to a successful influencer marketing campaign. 

In the next section, we'll discuss how to approach influencers and negotiate successful collaborations.

Chapter 4: Building Effective Influencer Campaigns

is crucial for measuring the success of your influencer marketing campaign and ensuring alignment with your overall marketing strategy. 

In this section, we'll discuss common goals and KPIs for influencer marketing campaigns and provide guidance on setting targets that match your brand's objectives.




Common KPIs for Influencer Marketing Campaigns


When setting goals and KPIs, consider factors such as your target audience, marketing budget, and overall marketing strategy. Ensure that your objectives are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) to provide a clear direction for your campaign and enable effective measurement of success.



In the next section, we'll explore how to collaborate with influencers on creative content ideas that align with your campaign goals and resonate with your target audience.


4.2 Crafting Compelling Influencer Content



Developing engaging and captivating content is critical for a high-converting influencer marketing campaign. In this section, we'll discuss strategies for crafting compelling influencer content, including storytelling, user-generated content (UGC), and content formats that resonate with your target audience. Additionally, we'll explore the importance of maintaining brand consistency while allowing influencers the creative freedom to showcase their unique voice and style.



Incorporating storytelling in influencer content can help create an emotional connection with the audience, making your brand more memorable and relatable. Encourage influencers to share personal experiences, anecdotes, or case studies that highlight the benefits of your product or service. This approach can foster trust and credibility with the audience, ultimately leading to better campaign results.

Leveraging user-generated content (UGC) can boost engagement and provide social proof for your brand. Encourage influencers to invite their followers to share their experiences, photos, or videos using your product or service. This strategy not only increases engagement but also helps create a sense of community around your brand.

Choose content formats that best align with your target audience's preferences and the platform you're using for your campaign. For example, Instagram is ideal for visually appealing images and short videos, while YouTube is suited for longer-form content, such as product reviews or tutorials. Experimenting with various content formats, such as Instagram Stories, IGTV, TikTok videos, or live streams, can help you identify the most effective approach for your campaign.

Maintaining brand consistency is essential for a cohesive and effective influencer marketing campaign. Provide influencers with clear brand guidelines, including messaging, tone, and visual elements, to ensure consistency across all content. However, it's crucial to allow influencers the creative freedom to showcase their unique voice and style. This balance ensures that your brand message is conveyed authentically, while still resonating with the influencer's audience.



By implementing these strategies, you can craft compelling influencer content that resonates with your target audience and drives desired campaign outcomes. 

In the next section, we'll discuss best practices for managing influencer relationships

Chapter 5: Managing Influencer Relationships


5.1 Establishing Clear Expectations and Agreements



For a successful influencer marketing collaboration, it's essential to communicate your expectations clearly and establish a comprehensive agreement with your chosen influencer. In this section, we'll discuss the critical components of an influencer contract, including content deliverables, deadlines, and disclosure requirements.

Clearly outline the type and quantity of content you expect from the influencer. Specify the content formats (e.g., images, videos, or blog posts), the number of posts, and any specific requirements, such as including certain keywords or hashtags.

Establish a clear timeline for content creation, review, and publication. This ensures that the influencer can plan their content calendar accordingly and helps you manage your marketing campaign effectively.

 guidelines, influencers must disclose sponsored content transparently. Include specific instructions on how to disclose the partnership, such as using specific hashtags (e.g., #ad or #sponsored) or mentioning the collaboration in captions or videos.

Clarify the usage rights for the content created by the influencer. This includes whether your brand can repurpose the content for other marketing channels, such as your website or email marketing campaigns, and the duration of these rights.

Include clear payment terms in the agreement, specifying the compensation amount, payment method, and payment schedule. This helps avoid misunderstandings and ensures a smooth collaboration.

Outline the key performance indicators (KPIs) you'll use to measure the success of the campaign and any reporting requirements for the influencer, such as providing analytics data or screenshots of engagement metrics.



By establishing clear expectations and a comprehensive agreement, you can foster a strong and transparent relationship with your influencer, ensuring a successful collaboration that benefits both parties. 

In the next section, we'll discuss best practices for maintaining long-term relationships with influencers, leveraging their expertise, and driving ongoing success for your brand.

Discover the ultimate guide to influencer marketing, packed with expert tips and strategies on how to find, collaborate with, and maximize the impact of influencers for your brand's success. Boost your marketing game today!

Influencer Marketing Complete Guide: How to Work With Influencers

 has become an integral part of successful marketing campaigns for mobile games and apps. But with the ever-changing social media landscape, it's crucial to identify the most effective platform for your mobile game promotion. 

In this article, we'll compare YouTube and Instagram, two of the most popular social media platforms, to determine which works better for mobile games and apps in 2023.




Influencer marketing is a modern form of advertising that leverages the power of 

 influencers - individuals with large followings and significant engagement rates. An influencer is anyone with the power to influence the real-life decisions of their followers and fans. These influencers promote products or services to their audience, often using a more authentic and relatable approach compared to traditional advertising methods. This type of marketing has proven highly effective in reaching niche and highly engaged audiences, making it a popular choice for promoting mobile games and apps.


In addition to individual influencers, there are also influential social media accounts and online publications that hold sway over their audience. These include viral meme accounts, addictive streaming channels, and content-filled online publications.


In the end, all influencers have one thing in common: they have influence. Their audience listens to what they say and, for marketing purposes, follows the recommendations they give. By leveraging this influence, brands can effectively promote their products or services, including mobile games and apps, to a highly engaged and receptive audience.




Influencer marketing works by identifying influencers within a specific niche or target market and partnering with them to promote a product or service. To effectively find influencers who are truly connected to your niche, you may consider purchasing an influencer database that curates a list of potential partners relevant to your industry. 

Once you have identified suitable influencers, the process typically involves the following steps:




By following these steps and working closely with the right influencers, you can leverage their credibility and reach to drive downloads and engagement for your mobile game or app.





How Mobile Gaming Influencers Can Help You Promote Your Game?



Mobile gaming influencers have a unique understanding of their audience's interests and preferences. By partnering with these influencers, mobile game developers can:




By leveraging the power of mobile gaming influencers, you can promote your game effectively, drive downloads, and enhance its overall success in the market.




Both YouTube and Instagram influencers offer unique advantages and challenges for mobile game and app promotion. YouTube excels at providing comprehensive, long-form content that can result in higher audience retention and search engine visibility. On the other hand, Instagram offers visually appealing, short-form content with higher engagement rates and the opportunity for time-sensitive promotions.



Ultimately, the best platform for your mobile game or app promotion will depend on your specific goals, target audience, and available resources. However, the most important factor in determining success is accurately calculating the probability of achieving a positive ROI on your campaign. By conducting thorough calculations and analysis, you can reduce the risk of overpaying for influencer partnerships and ensure that your influencer marketing efforts deliver the desired results for your mobile game or app.



If you would like to verify the calculations for your influencer marketing campaign, feel free to 

contact our expert for a free consultation.

 They can help ensure that your campaign is optimized for success, minimizing risks and maximizing returns on your marketing investment.

Explore the pros and cons of YouTube and Instagram influencers for mobile game and app promotion in 2023, and learn how to calculate campaign ROI for successful influencer marketing strategies.

Which Social Platform Works Better in 2023 for Mobile Games and Apps? YouTube Influencers vs Instagram Influencers

 are powered by custom software tailored specifically for promotional purposes. The automation and use of various sources of data provide our customers with the best possible options for their promoted products, and they only get better with each subsequent campaign.


Let's start at the beginning. If you want to promote your game or app, the first question is how to utilize the data. The first things that come to mind are age and gender, but people are complex. So, the first step is to test through YT Select. We create small campaigns for different channels and gather initial information about your product.


The second step involves the first campaign. Based on the results from YT Select, we have an idea of what your target audience might look like. Now, we must find channels for promoting the product. This is where the second part of our software comes into play. We source data from the YT API and other sources to gain not only basic information about the channel, but also detailed information.


In simple terms, there may be an audience of men aged 30-39 years old, with some who like economics, literature, and others who enjoy going to the gym, riding bikes, watching movies, or watching TV series. Our goal is to determine which group is most likely to engage with the promoted product, say a calendar. When we narrow down the group to men aged 30-39 who like riding bikes, reading literature, and watching movies, we use our search engine to find the best medium or channel to promote. We consider the history of previous promotions, comments, and the overall popularity of the channel before choosing the best ones and conducting the campaign through these channels.


The third step is organic promotion driven by uplift from the cumulative campaign. The promoted product is likely to push itself higher in the store ranking, leading to increased organic traffic and hype that drives the product even further.


It's clear that the promotions delivered through GrowThunders are highly driven by modern solutions, which improve the overall effect of the promotion. So, it's a natural move to give it a try.


We're currently working on our custom tracker to enhance the impact of step three mentioned above. All our solutions are cloud-based, easily upgradeable, and cost-effective, and mostly written in Python using big data solutions from GCP.

Explore the numbers, lines of code, and scripts behind GrowThunders' Influencer Marketing solutions, powered by custom software tailored specifically for promotional purposes. Our automation and utilization of diverse data sources offer customers the best possible options for promoting products.


How Big Data is Used in Our Influencer Solution

In today's digital landscape, it's crucial to reach your target audience. Whether you're a company or an individual, the most effective way is through partnerships with influencers who have a large following and impact. At 

, we specialize in creating innovative influencer campaigns by partnering with brands to find the best and most engaged influencers across the globe. Our custom influencer intelligence software helps mobile app and game developers connect with their target audience through the influence of selected influencers, resulting in profitable campaigns that drive growth and increase rankings in the app store.



 are those that drive conversions or sales through the creation of impactful content that resonates with the target audience. Influencer marketing has become a popular and effective method for marketers to reach their audience, and it shows no signs of slowing down.

But what sets 

 apart from the competition? Our expertise lies in the intricate process of executing successful influencer campaigns. Here's how we do it:




In the first step, we get to know your company, product, and target persona to create a customized strategy.


Step 2: Joint Goal Setting and Preparation


Before we share any data, we work with you to establish clear agreements, including budgets, dates, goals (such as traffic, CPI, retention, and app store ranking), and preferred platforms (such as YouTube, Instagram, and Tiktok). Our secret sauce is our complex algorithm based on millions of data records and years of experience in influencer marketing, combined with intuition to estimate campaign results with 80% accuracy.


We provide tips on how to prepare a brief for influencers, suggest a list of the best-performing influencers, set up tracking, and handle contracts with the influencers. Our specialists ensure the highest-quality delivery of the campaign.


On launch day, you can sit back and relax knowing our specialists are managing everything according to plan. However, you always have the option to monitor progress and make key decisions if needed.


After connecting with your data provider or analyzing the data provided by you, we examine various metrics, including traffic and conversion, player behavior, and ad performance. This allows us to continually refine our selection of influencers and drive even more precise targeting in future campaigns.


Are you ready to see your mobile game or app reach the top of its category in the app store? 

Claim your free 30-minute growth strategy session now by clicking the button!

In today's digital landscape, it's crucial to reach your target audience. Whether you're a company or an individual, the most effective way is through partnerships with influencers who have a large following and impact. At Growthunders, we specialize in creating innovative influencer campaigns.

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